Have you finally decided to create an explainer video that can help your business? Congratulations. This is a smart business decision because explainer videos are one of the best ways to get the attention of prospective clients and customers and help them understand what your products and services are all about. But, before you start this project, you should learn the basic things that can help you create effective explainer videos.
Take the script into account
An experienced explainer video maker can confirm that a good script is extremely important to the overall success of your explainer video. The script is used as a basis for the video and audio elements. Anyone can write a script, but it would be better if you find a true professional that has experience and knowledge in this field. They will create an elevator pitch, explain the problems that can be solved with your products/services, showcase the benefits, explain how the product/service works and create great call to action.
Keep things short
Many business owners make the same mistake – they use explainer videos to talk about their company and offer for many minutes. This is not how an effective explainer video looks like. The experts in this field agree that you should not use more than 200 words per minute. In addition, the video should not be longer than 3-4 minutes (if possible). The viewers’ attention drops significantly after the 5th minute.
Keep things simple
Of course, creating short videos requires simplicity. The best explainer videos have four basic elements. They are focused on the problem, solution, explaining how things work and highlighting a good call to action. Believe it or not, you can include all these elements even in a video that lasts between 30 and 60 seconds.
Focus on the benefits
Even though these videos are called explainer videos, they should not be focused on the features of the product/service. Namely, they have to be focused on the benefits and advantages that people can expect.
Rely on a professional voice
Although we are talking about videos, the audio elements are equally important. This is especially true for the voiceover. The good news is that you can easily find voiceover professionals on the internet. Some of them are freelancers that are prepared to create high-quality voiceovers at a relatively low price.
Follow these basic rules to create an effective explainer video.