Looking for an way to promote your new animated explainer videos online on YouTube? Here is how to promote your video online on YouTube!
So, you have a new animated explainer video and you are looking for ways and strategies to promote it. There are a few available channels where you can upload your videos such as Facebook, Twitter, LinkedIn, and etc. However, if you want to attract even more attention, you should also consider a paid campaign.
According to experts, the best way to promote your new explainer videos online is on YouTube. Why YouTube?
Here are a few reasons why you should choose YouTube as your main platform for promoting your new videos:
- More than 1 billion users visit YouTube each month
- 100 hours of video are uploaded every minute
- 6 billion hours of video are watched each month (that is an hour per person)
- Mobile makes up approximately 40% of YouTube’s watch time.
Currently, promoting on YouTube is considered to be a good and affordable deal. Getting the most out of YouTube is not easy at all, because of the competition, however, you have nothing to worry about, as we are here to help you get started and show you the right direction.
In this article, we are going to share 3 simple steps you can use to promote animated explainer videos online on YouTube. Let’s start:
1. Getting Started
One of the first things you need to do is to create your own Google AdWords Account. The process will take a few minutes out of your time. If you already have an account, go to AdWords’ video section and click on creating a new video ad campaign. The next thing you need to do is to make sure you link your YouTube and AdWords account which you can check from the navigation menu. You just need to click on LinkedYouTube accounts.
General Settings and Locations
Once you’ve made sure your accounts are linked, you need to determine your budget. It is recommended to start small and then work your way up. Usually, people start by spending $0.01 to $0.23 per video or per viewing. We also recommend personalization of the bidding strategies for premium or advanced advertisers. Another essential thing you need to take care of is the location in which you want your new animated explainer video to be displayed. You can select a region, country, city, and etc.
3. You Can Upload Your Video
The final step is uploading your video to YouTube. There are some advanced settings you can use which allow you to choose what times and days you want your promotions to show. Also, you can choose what type of devices you want your video displayed – on desktop PCs, laptops, tablets, smartphones, and etc. If you want, you can also target your ads to particular interest groups, age groups or combine categories to get a more specific target audience.
It is very important at the end of every explainer video to add a call-to-action. You should have specific goals and decide exactly what you want your target customers to do after they are done watching your video. YouTube, as a platform, allows you to add customized call-to-action options which is excellent for generating new leads from different people who are interested in your business or brand. Also, don’t forget to come up with a creative video title. You need a title that will help you separate your video from the crowd. Come up with a compelling, informative, and catchy title. Good luck!